Dara Busman is the Director of Product Strategy and Operations at Bluemercury Inc. She brings deep knowledge of product development, brand marketing management, supply chain and operations. She is an experienced leader with a proven track record of bringing exceptional products from concept to market. She is passionate about mentoring others, partaking in mentorship roles and programs in the organization and values fostering relationships for team growth. Prior to Bluemercury, she worked for Macy’s Inc., also in product management.

As an international adoptee herself, she understands first-hand the adoption journey, and the importance of the resources C.A.S.E. provides. She is passionate about C.A.S.E.’s mission and values.

Dara graduated from the University of Delaware with a Bachelor of Science degree in Fashion Merchandising and is currently receiving her MBA at the University of Virginia, Darden School of Business. She resides with her husband in Washington D.C.